Module |
What It Audits |
Who It Impacts |
Why It Matters |
Brand Voice & Messaging |
Clarity, tone, proof |
All personas |
Anchors messaging to modern persuasion science, ensuring outcome-driven clarity, emotional resonance, and brand authority |
Homepage Architecture |
Story arc, CTA, proof |
Ops Exec, Visionary |
Applies the AIDA and StorySelling frameworks to convert above-the-fold traffic into qualified pipeline, using proven structure and trust psychology |
Customer Clarity & Persona Pathways |
Persona mapping, journey fit |
RevOps, Ops Exec |
Applies 21 persuasion principles and customer journey psychology to align every message with persona-specific beliefs and buying behaviors |
SEO + Zero-Click, Voice, Mobile & AI Discoverability |
Schema, E-E-A-T, AI indexing, voice search |
Visionary, RevOps |
Applies Google's latest SGE guidelines, AI agent prompt indexing, and mobile-first search to unlock full zero-click visibility and future-facing discoverability by both search engines and AI agents like ChatGPT and Google SGE |
Competitive Positioning |
Differentiation, proof |
All |
Uses anchoring and contrast principles to surface strategic differentiation and elevate perceived value across your category |
Modern Website Essentials |
Accessibility, performance |
Ops Exec, RevOps |
Benchmarked against ADA/WCAG and Core Web Vitals to ensure legal compliance, high UX trust, and cross-device performance |
Strategic Gaps & Persuasion |
Missed levers, friction |
Visionary, RevOps |
Identifies friction points using Cialdini's 6 triggers, Schwartz's urgency matrix, and modern behavioral frameworks to engineer conversion lifts |
Activation Blueprint |
Sprint plan, KPIs |
All |
Connects audit findings to roadmap clarity using agile best practices, KPI alignment, and stakeholder accountability |
AI/LLM Governance |
Prompt safety, compliance |
Visionary, Ops Exec |
Evaluates AI exposure and risk posture through the lens of ethical design, data governance, and secure prompt workflows |
Audit Output & CI |
Transparency, logs |
All |
Implements a closed-loop performance system for measuring, learning, and improving—aligned with your GTM and RevOps feedback cycles |